Tag Archives: World Business Summit Climate Change

Subtelty Doesn’t Sell

In some countries advertisments for personal health products are subtle and besides the point. Think shiny people walking on the beach or in fields of flowers. In Germany though, the approach is more direct. For example, here is the current shop window display from my local pharmacy:










BTW please stop my regular ZDNet haunt – this week I blogged about IBM’s new sustainability survey results, the outcome of the World Business Summit on Climate Change and I gave a retort to Jack & Suzy Welch’s missive on CSR in Business Week. Also do check out the Greenpeace Cool IT post — it attracted a huge amount of comments in the ‘talk back’ section which are worth reading in their own right.