G-100 Most Sustainable Unveiled at Davos

Davos really is the best place on earth to hold a beauty contest and what is more beautiful than sustainability? Every year for the past four, Corporate Knights and Innovest announce the global 100 most sustainable companies in the world at Davos and for the 2008 list tonight is the night. You can find the press release and the full list here.

The ratings agency Innovest carry out the research for this list and the methodology is clearly rigorous. The list represents category leaders in terms of Environment, Social and Governance (ESG) risk and opportunity management relative to peers out of universe of 1800 securities of MSCI World-listed companies.  What’s even more hair raising about it is the tremendous rate of churn each year and this year is no different with a churn of 30%. You can view the turnover lists here.

Interesting to see so many big names in the banking industry dropped including HSBC, Goldman Sachs, JP Morgan, ABN Amro. Out too is Henkel who produce one of the finest CSR reports in Germany if not Europe in terms of methodology. A notable deletion from the tech sector is Google.

Notable additions to the list include Honda, Nestle, Royal Bank of Scotland, Deutsche Post, L’Oreal, Rio Tinto, State Street and Societe Generale.

The IT & Telco sector breakout is as follows:

Nokia Corporation
Finland
Information Technology

Tietoenator OYJ
Finland
Information Technology

SAP AG
Germany
Information Technology

Ricoh Company Limited
Japan
Information Technology

Electrocomponents PLC
United Kingdom
Information Technology

Advanced Micro Devices
United States
Information Technology

Agilent Technologies Inc
United States
Information Technology

Hewlett-Packard Company
United States
Information Technology

Intel Corp.
United States
Information Technology

NTT Docomo Inc
Japan
Telecommunication Services

BT Group PLC
United Kingdom
Telecommunication Services

Cable & Wireless PLC
United Kingdom
Telecommunication Services

Of course, I’m really pleased to see SAP again in this list but know we will have to again work hard to stay within the G100 in 2009.

 

The Face of Integrity

Face of Integrity

 

Meet Le Hien Duc, she is seventy seven years young and a retired school teacher and community activist living in Hanoi, Vietnam. Last night she was honoured in Berlin by Transparency International as one of two recipients of the annual Integrity Awards. Le Hien Duc is a grass roots organiser who, over her twenty five years of activism, has never been afraid to represent the interests of her community against the petty demands of public officials even in the face of numerous death threats. She has become something of a celebrity in her native Vietnam and today the local media regularly seek out her opinion and follow her doings in her work to resist corruption.

Also honoured last night was Mark Pieth, Chair of the OECD Working Group on Bribery in International Business Transactions and member of the Independent Inquiry Committee into the Iraq Oil-for-Food Programme scandal. Mark has been a tireless campaigner who has spoken out eloquenty and forcefully out when national government agencies have fallen short in their duty to fight corruption. 

The awards were presided over by TI’s Chair, Hugette Labelle at a GTZ hosted reception. In honouring these two individuals, TI have highlighted the necessary dual approach taken separately by these individuals, grass roots and top down reform, towards fighting corruption. I was invited to this event on account of SAP’s long time support of and participation in Transparency International private sector engagement programmes. It was great pleasure to be present as these individuals were hnoured by TI. The cause of transparency can all to quickly get policy wonkish and technical and so we need to hear the stories of people such as Le Hien Duc and Marke Pieth to understand the day to day reality of the problem and to gain inspiration to do something about it.

Incidentally, Mark Pieth and Hugette Labelle will share a panel session entitled ‘The Challenge of Endemic Corruption’ this week at Davos with SAP Deputy CEO, Leo Apotheker.  

 

Nigeria on the rise?

This week I had the distinct honour to visit Nigeria and share a panel with the Minister for Finance, Shamsuddeen Usman at the Economist Roundtable with the Government of Nigeria. It was also a real pleasure to meet the SAP West Africa team who are running a thriving business led by Olayemi Keri out of the Abuja office.

These are exciting times for Nigeria and not only because of current high oil prices but because the rest of the economy at last seems to be on the move. This is critical if Nigeria is to escape the problems associated with the so called resource curse. Though there are significant constraints in the economy – namely security in the Delta region, infrastructure & education – still, Goldman Sachs estimates that Nigeria is currently on target to be within the global top 25 economies by 2020. Further, Goldman Sachs has identified Nigeria as the only sub sub Saharan Africa in its N11 list, the next eleven countries of high economic potential after BRIC markets. With this prediction Nigeria has the potential to quickly eclipse South Africa as the continents major economic force.

It surprises me that yet many of the experts don’t seem to get the structural changes that are taking place under our feet in the global economy. Jason Busch for example created quite a lively discussion with this blog post where he essentially writes off all prospects of economic development in Africa. BRIC and developing markets are not just a source of cheap supply of goods and services for western markets. I think the changes we are seeing with the rapid development in BRIC and N11 countries is more fundamental and we have to look beyond on our own western bias to understand them.  

Proctor & Gamble seem to have no such difficulty spotting the opportunities in Africa. Last month P&G announced a $3bn investment in manufacturing facilities in Nigeria to supply the West Africa region. Coca Cola has invested Naira 10bn in Nigeria between 2000 and 2007. Beyond consumer products, financial services and telecommunications sectors are also really taking off.

The stock market grew year on year by over 50% measured as of Q3 2007. Deregulation in the telco sector has also led to rapid development here. Teledensity increased from just 0.73% of the population connected in 2001 to 28% connected in 2007 with more than 1 million subscribers being added to the network each month. Nigeria’s total population is 140 million people. In 2006 Nigeria achieved it’s first sovereign credit rating from S&P & Fitch and foreign direct investment increased by 60% between 2004 and 2006.

China is flooding the place with development dollars and cheap goods. Interestingly as communists they don’t seem to have a political agenda, just hungry for markets. The Nigerians seem ambivalent, the local industrial sector has a hard time competing but the government does enjoy the political power having a more diverse and balanced portfolio of foreign investment.

GDP grew 6.5% in 2007 and per capita income is steadily rising to create the emergence of a middle class. Corruption is still pervasive but the anti corruption drive led by the Economic & Financial Crimes Commission has been politically popular and so the focus on this issue will remain. (I recommend a visit to the EFCC web site). On thiss issue and others the press is lively and open.

But I don’t want to be too effusive, there are real issues for investors in Nigeria. The government seems distracted by legal challenges to the recent general election results, crude oil production fell by 4.9% in 2007 due to the security situation in the Delta region, electricity production is woefully inadequate to demand. Worryingly, the EFCC chief was recently sent on ‘study leave’ but this seems to be more of a local political issue than any serious signal that the government has gone soft on corruption. Poverty alleviation is a major challenge, with life expectancy of about 50 years, life remains tough. The domination of oil on the economy is a problem, it can lead to run away inflation, a temptation for fiscal indiscipine. For citizens, many of whom remain outside the tax net, the role of government becomes one of an ‘allocator’ and this leads to a stilted view of participatory democracy and government accountability.

On the panel I shared with the Finance Minister, he outlined his seven point plan including:

  1. Power & Energy – development of the national infrastructure
  2. Food Security and Agriculture – getting Nigeria production to commercial scale (Nigeria imports a lot of food)
  3. Wealth Creation & Employment – particularly through economic diversification and development of the mineral and agricultural sector (oil and gas doesn’t generate much local employment)
  4. Mass Transportation – necessary infrastructural development
  5. Land Reform – to enable more commercially viable farms and boost production (BTW, ever wondered what happened the white Zimbabwean farmers dispossessed by Mugabe’s land reform? The Nigerian government, recognising their requisite skill, offered them land and a new start in Nigeria) 
  6. Security – maintaining law and order, especially in the Delta
  7. Qualitative and Functional Education – absolute poverty and illteracy is high

The government has gone sort of quiet recently as it gets back to basics of detailed planning after the administration change with the 2007 elections. The Finance Minister on the one hand was a little defensive about this saying something to the effect that people did not understand, media manipulation etc, but we would soon see more detail. On the other hand he was sincere in his view that the Finance Ministry in the past had wasted a great deal of money due to poor project conceptualisation, planning and execution. For example this week in the local newspapers he was reported to say that the previous administration had spent USD$10 billion on power infrastructure and had little to show for the efforts. He also spoke of similar examples of state funded efforts to ignite the local sugar industry.

On the corruption question he was forthright, he said (i) corruption often comes about through poor public project management, or at least there is a fine line between corruption and poorly negotiated & managed contracts and (ii) now that the government has spent many years cleaning up it’s own house he would also like to extend focus to the bribe payers. He said he would soon announce an initiative and invite the private sector to participate. I suspect this could be a new trend emerging where emerging markets somewhat jaded by poor performance on international indices such as the Transparency International Corruption Perception Index rightly are shifting more of the share of responsibility to the supply side of the bribery equation. The government last month, at the order of the President, suspended all business dealings with Siemens, pending investigations of allegations that Siemens bribed public officials. I suspect pressure will begin to mount on the international banking sector to take tougher measures to prevent the corrupt from moving embezzled funds off shore. Thus we could see some new angles of risk for GRC management as we know it.

The minister said he ‘liked’ my presentation on IT led innovation and how it can help public sector reform and development in a constrained economy like Nigeria. I think he recognises well the need for the government to deliver on the democracy dividend in Nigeria and he sees IT as key enabler to accelerating these changes. Compared to any western government ministry the level of dificulty of his job is exponentially more difficult. He seems dedicated to carrying out his work with a good measure of integrity, just look at his full declaration of assets as it appears on the ministry website. I could find no such declarations on the UK Treasury site for Alistair Darling or the US Treasury site for Hank Paulson for that matter.

Nigeria is an exciting place, full of intrigue and entrepreneurship, but faces immense challenges. But don’t take it from me, read this excellent round up from the FT.  I think it has a somewhat tarnished reputation that deserves a second consideration. As I said in comments to Jason’s blog post, these markets are not for the faint hearted but they do reward handsomely. Free enterprise really should not be too afraid of risk and in the case of Nigeria, it will be the doubters and risk averse in cosy corporate offices in Europe and North America that may the ones that will loose out.

Guns, Laptops, Wire Taps and, er, Late Payments

The Sydney Morning Herald last Saturday had an extraordinary story of how local US telephone carriers shut down FBI wire taps because of late and no payments from the FBI with subsequent loss of sensitive intelligence. The report cites various US Department of Justice, Office of the Inspector General (OIG) audit investigations. In 2002 and again in 2004 the OIG also raised some difficult questions about missing guns and laptops.  

You can read the latest OIG report on the wire tap payment problems here and the earlier 2002 guns ‘n laptops report here. But here are the best bits from the wire tap report:

As part of our audit, we analyzed 990 telecommunication surveillance payments made by 5 field divisions and found that over half of these payments were not made on time. We also found that late payments have resulted in telecommunications carriers actually disconnecting phone lines established to deliver surveillance results to the FBI, resulting in lost evidence including an instance where delivery of intercept information required by a Foreign Intelligence Surveillance Act (FISA) order was halted due to untimely payment.

Moreover, our audit found that many FBI employees did not know how to handle refunds of confidential case fund money. One technical agent told us that he sends refunds back to the carrier attached to other telecommunication surveillance bills and requests that they be applied to the remitted bill. Another official told us that he does not know why he receives refunds and has a difficult time matching them to the proper case. In some cases, special agents told us they returned refund checks to the third party draft office simply because they did not know what else to do.

we also examined the personnel and security files of 35 field division employees who had daily access to confidential case funds. This examination revealed that nearly half of the sampled employees had indications of personal financial problems, such as late loan payments and bankruptcies. As demonstrated by our review of FBI files, the 5-year background investigation program may be helpful in identifying employees who have financial hardships or concerns. Beyond identification, however, the FBI has not developed or implemented procedures that ensure employees with financial concerns are not placed in situations where they are responsible for approving and handling confidential case funds without enhanced supervision.

Conclusion

FBI’s FMS lacks the controls necessary to prevent theft and, as such, is not an effective financial system for FBI employees to use to account for and approve confidential case funds. In addition, the audit found that the FBI has not established sufficient guidance and consistent procedures necessary to track and pay telecommunication surveillance bills accurately and timely. The audit also identified areas where field division oversight should be improved to further mitigate the risk of improper use of confidential case funds.

SOX has really forced the private sector to think a lot about corporate governance but this latest report is a timely reminder that the workings of the public sector are also too often in need of better fiscal and administrative controls. And there can sometimes be a great deal more at stake than shareholder value. 

 

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Eight Things You (Probably) Don’t Know About Me

As if blogging is not exhibitionist enough I have been tagged by Thomas Otter for even more personal disclosure. The task is to list 8 things you may not know and pass it on. Oh well, in for a penny, in for a pound.

zetor

1. I grew up a farm boy, still am sort of. First generation off the land. My brother is a farmer. I envy the freedom of his life style and this just proves far away hills really are greener, literally.

2. I share a birth date (not just day) with Kylie Minogue. I’m not sure what this means if anything. As information it is like a lighthouse in a bog: brilliant but useless. Free tickets Kylie?

Kylie

Paddy Hillery

3. I trace my political awakening to an encounter with former President of Ireland, Patrick Hillery whom I met as a boy at the World Ploughing Championships in 1979. I asked him for his autograph and he promised me one better – that he would write to me on official Áras an Uachtaráin letter head. I waited for the mail every day for weeks but the letter never came and my faith in politicians has never quite been restored (I’m only half joking about this). Years later I met one of Ireland’s greatest Presidents and a great champion of global Human Rights, Mary Robinson on  a flight from Dublin to New York. She came back from first class to shake hands with everyone on the plane. This time I didn’t ask for autographs or favours and was not disappointed. (but Paddy it’s not too late you know) 

stretch limos

4. I worked my way through university initially as a waiter but I wasn’t very good at it. Then I graduated to driving stretch stretch limousines around New York. I managed even to total/write one off. I could write a meme on this alone, so many bizarre weddings, funerals and such and the driver gets a unique perspective. The lasting legacy has been a really good geographic knowledge of New York and New Jersey.

5. My fist car was a Chrysler Newport. It looked and ran a little better than the one in the picture but not by much.

chrysler newport

release

6. I studied acting at The Questors Theatre in London for two years. It was a curious itch that needed to be scratched after I finished my MBA. It was fascinating to learn the Stanislavsky system. Of course all actors are vain and self indulgent and ironically, on stage it is the last thing you can or should be if you want to act well. It’s quite an exercise in masochism. A lot of what I learned I think has tremendous application to HR management. The Stanislavsky idea of units, objectives and super objectives; having a clear sense of your role and motivation and that of your stage collaborators, trust, teamwork and constant rehearsal. In fact, Laurence Olivier’s son Richard is making a handsome living doing such. I highly recommend his work.

bike

7. Cycling – I love to get on the bike and ride for a long time. I commuted 25 miles a day in London because it happened to be the cheapest and fastest way for my commuting route. cycling in London is dangerous but exhilarating and a great way to get to know all the nooks and crannies of the city. Then I moved to Germany and became more sedentary, too much beer & bread. A 2008 resolution maybe? My ambition is to one day do an audax event such as the famous Paris-Brest-Paris run. Its like a marathon for cycling.

vogue cigarettes

8. Though I work in CSR I once participated in the tobacco industry as a lowly student tobacco picker in Germany. I was paid 5DM (about €2.5) per hour and all the beer I could drink. Actually, before I completely write off the tobacco industry from CSR perspective check out British America Tobacco. It’s a tough case to make but they are taking some strong positions on human rights and responsible operations.  

Well there you go, enough privacy surrendered for one day. I now pass the baton to  Dennis Howlett, Charlotte Otter, Marilyn Pratt and James Governor for same.

Oil at $100 per barrel, an historic opportunity for Nigeria?

Later this week I will visit Nigeria for what will be my third visit. Personally, I’m fascinated with the place. It is the cultural and economic powerhouse of West Africa, a vibrant and optimistic people. There are some rather surprising connections between Nigeria and my home country of Ireland. Nigeria is the third largest export market for Guinness, the seminal Nigerian novel Things Fall Apart penned by Chinua Achebe is loosely based on WB Yeats’ The second Coming and the inspirational story of the Nigerian emigrant Rotimi Adebari who became Ireland and Portlaoise’s first black Mayor.

Over the past few years Nigeria has made significant progress in curbing corruption, reducing debt and generating economic growth more effectively from its petro dollars. There are still many challenges ahead and it cannot be an easy country to govern with current levels of poverty, low levels of economic & institutional development. Nigeria needs to continue it’s progress towards finally escaping the so called resource curse.

I have the opportunity to present at an Economist Intelligence Unit roundtable and these are the questions at hand:

Maintaining fiscal stability, boosting spending and pushing reform forward

  • Scaling up government spending in an era of high oil prices—is there a risk of sacrificing fiscal discipline and quality?
  • Boosting spending on infrastructure and poverty reduction: why this will help business
  • Reducing the size of the federal government and improving its ability to deliver—is this possible in Nigeria?
  • Controlling state spending and improving project implementation: what can the federal government achieve?

Over the past few months I have lurked around and/or participated in interesting blog posts on Africa & development made by people such as Thomas Otter, Dennis Howlett, Jeff Nolan, Michael Krigsman, Jason Busch, Soji Apampa, James Governor to name a few, all of whose opinions I respect very much.

So do please leave a comment or send me an email. How can the Nigerian government take best advantage of the historic $100 per barrel windfall to build and diversify their economy and secure peace? What would you do if you were the Nigerian President or Minister for Finance?

 

The Long TailTangled in Green

print 

 

Chris Anderson, Editor in Chief of Wired Magazine and proponent of the Long Tail theory – the idea of selling less of more – has raised some green ire with a recent post on his blog. He has made a somewhat controversial if not dubious argument that his company’s print publishing is more carbon efficient than web publishing. Wired is part of the Conde Nast stable of magazine publications

 

 Chris’s argument goes something like this –

  • trees take carbon out of the air and do so more rapidly during growth phases – carbon negative 
  • assume magazines use only paper sourced from sustainably managed forests and therefore harvested trees are replanted on a two to one ratio – carbon neutral
  • assume the paper pulp processing mills utilize hydro electric power – carbon neutral
  • assume the printing process is super efficient – slightly carbon positive
  • assume distribution by rail and the US Postal Service and since these are scheduled routes and services only minimal, marginal carbon costs apply – slightly carbon positive
  • assume the magazine reader is upper middle class suburban dwellers (not sure about this one) and therefore more likely to ensure the magazine is recycled or landfilled where the final carbon emission is sequestered – carbon neutral
  • Next Chris assumes presenting the same content over the web with webservers running 24/7, with 100 million minutes a month Wired readers spend on their computers and the energy consumption of the infrastructure in between is equal to the carbon cost of production and distribution of a paper magazine.

But the big difference is …………although it generates no more or less carbon than magazine publishing, web publishing takes no carbon out of the atmosphere. ………  So by this analysis dead-tree magazines have a smaller net carbon footprint than web media. We cut down trees and put them in the ground. From a climate change perspective, this is a good thing.

But wait a second, Infoworld reached the opposite conclusion in April 2007 when it announced the magazine would cease to print and shift solely to the web.

The world of traditional print publishing takes a heavy toll on our planet, much of which derives from the energy involved in simply cranking out paper. According to a 2002 study by the Energy Information Administration, a division of the U.S. Department of Energy, the paper industry emits the fourth highest level of carbon dioxide among manufacturers, after the chemical, petroleum and coal products, and primary metals industries.

Chris makes a reasonable point that in a carefully managed process, it maybe theoretically possible to harvest trees at the right time and after a short stint in the form of a magazine the paper can be recycled or landfilled with the associated carbon captured and sequestered. However, his controlling assumptions are completely flawed as it does cost significant carbon to harvest these trees, print & distribute the magazines and haul away the waste for recycling or to the landfill. He ignores also the pollution caused by the paper milling and ink production processes. Chris’ assumptions about server energy burn are also outdated.  

Its well worth reading Chris’ post and the many informed comments to get a sense of how complicated it can be to account for carbon without established rules. But here we see two publications serving similar markets who independently evaluate the environmental economics and come to opposite conclusions. Emerging carbon markets are in dire need of a common framework to account for and financially cost carbon emissions. Without this we are likely to see those who can squeeze financial costs associated with production without investment claim the green halo and those who can only do so with capital investment play with the numbers. Not least, consumers who are currently prepared to pay a premium for carbon off set will soon tire of paying extra based on accounting alchemy such as this.

 I agree with Chris’ comment:

Companies are increasingly being asked to calculate their carbon footprint, and if they’re public, publish it. Good idea? Perhaps. But it’s harder than you might think…………

 

Is Web 2.0 Enabling Corruption in Tennis?

Governance and information technology is becoming a serious issue in professional sports. This year Formula 1 team McLaren was fined US$100 million for spying on Ferrari then McLaren in turn accused Renault of information theft. Now Tennis is bracing for an integrity crisis.

Allegations of bribery have been building up over the past few years and the sport’s governing bodies met recently to form the Tennis Integrity Unit currently in review mode. According to a report in Australia’s Daily Telegraph a dossier has been put together featuring 140 suspect matches over the past three years. Current number four ranked player Nikolay Davydenko is under a considerable cloud of suspicion due to irregular betting patterns associated with his loss this year in Poland against number seventy four ranking Vassello Arguello. On line bookie Betfair voided almost USD$7 million in placed bets on this match. The Independent reports he was later warned and fined by umpires at the St. Petersburg and Paris tournaments for lack of effort. He is not the only one tangled up in this with many players reporting that they have been approached with inducements to throw matches for big bets. Andy Roddick Murray this summer said publicly:

everybody in the game knows [betting] goes on

According to the Independent, he later toned down his comments after a rebuke from the powers that be in world tennis. Still tennis is vulnerable to corruption, quoted in the New York times US Davis Cup Captain Patrick McEnroe said

Tennis is a very easy game to manipulate. I can throw a match and you’d never know. A trained eye can figure it out.

Pending a global governance review Tennis Australia is taking matters into it’s own hands with the formation of the Tennis Australia Anti Corruption Commission in conjunction with local Melbourne police to oversee the Australian Open scheduled for January 2008. More than 12,000 accredited attendees to the Australian Open including players, staff and media will be banned from betting during the event and the police are promising to vigorously pursue any improprieties. Tennis Australia is also promising sanctions up to and including contract cancellations and lifetime bans. The actions taken in Australia are seen as a stop gap whilst the game gets its governance house in order so we are likely to see similar restrictions throughout the 2008 tour. Tennis Australia CEO Steve Wood commented at the launch of this initiative:

This is an interim protection measure for the Australian Open while globally our sport completes a comprehensive and independent analysis of the overall threat to the integrity of tennis.

Of particular note here are the restrictions on information flow that TAAC has deemed necessary to put in place so to build a garden wall around the tournament. The use of laptops courtside and in the grandstands has been prohibited during matches and all betting websites will be blocked from publicly accessible computers on site. Steve Wood has described such measures as:

a rational and measured approach to information security

Somehow I cannot imagine Tennis Australia will be wildly successful in their efforts to place the tournament in an information bubble. They really might be better served to exploit web 2.0 technologies to improve security rather than trying in vain to restrict access to the outside world. Serious corruption tends to be fairly sophisticated and subtle so these information security measures are unlikely to be very effective. But just imagine how web 2.0 could be used to help enable resistance against corruption and improve civil security more broadly. Tennis Australia is missing an opportunity here, let us hope the global governing bodies do not make the same mistake.

Besides, having read Serena William’s blog post on the loss of her Blackberry at the Fendi store in Paris, I am rather worried about the impact of digital isolation on player morale.

Here’s what happened: after Zürich, I went to Paris to relax. As I was leaving the hotel, I decided I wanted to go to go to the Fendi store. I saw some fabulous boots there that I thought would go great in my fall repertoire. Well, I also had to use the bathroom really badly… So the driver dropped me and my friend Paul off at the corner and we walked to the Fendi store. I asked the employee if I could use the bathroom. I went to the bathroom with my purse, then came out and looked at a dress. I never sat my purse down – I just was holding it. Later, I tried on the boots and put my purse down. I liked the boots so I decided to buy them. I picked up my purse and noticed my Blackberry was missing… So I paid for the boots and then looked for the Blackberry. It was nowhere to be found. I called it and found out that it was turned off. Someone got it and turned it OFF! All of you out there that have Blackberries know that they’re not easy to turn off – you have to purposely turn them off, or they will always stay on. Every time I called it I went straight to voicemail. Someone took it out of my purse and turned it off so when I called it I would not hear it ring. Who would do this people? I mean really! It’s so upsetting, and I feel as though my privacy has just been violated. I feel raw and alone now that I don’t have my BB. My BB is out there, all alone, cold and scared. She had a great life, a warm bed and a wonderful mom that took great care of her. I wish I could just see her one more time. I did not even get chance to say goodbye.

Must have been a dreadful experience for poor Serena …… and her BB. Still, I can think of worse places to be lost even if you happen to be an inanimate, albeit, social object.

The Cost of Going Green

Last month at Oracle Open World, Oracle announced it’s support as an Affiliate of the Intel/World Wildlife Fund led Climate Savers Initiative.  The overall goal of the initiative is to collectively reduce power consumption by 50% by 2010 through better equipment design and power management. 

I thought the onstage announcement was profound in it’s broader implications for disruptive business model innovation as we struggle towards a lower carbon economy. Announcing the initiative Oracle Vice President of Customer Services Juergen Rottler claimed that the Oracle On Demand business had driven down its overall server count by 70 percent thanks in part to Intel technology.

Intel CEO Paul Otellini’s on stage reply:

“When you talk about reducing servers by 70 percent, it’s clearly good for your business. But I can’t help but think about what it does for mine.”

 Indeed.

 

In Boston for the Summit

I just arrived in Boston for the SAP Influencer Summit. I’m especially pleased to host a session on CSR on Tuesday afternoon. We have invited some really top notch thinkers including:

  • Graham Baxter from the International Business Leaders Forum in London. Until this past summer Graham was the long time head of CSR at BP and served as board member for the ground breaking Extractive Industries Transparency Initiative.
  • Steve Rochlin and Mairead Cahill from AccounAbility. Steve is Head of AccountAbility North America and Mairead is a consultant based out of the UK office. AccountAbility is the home of the AA1000 standard for CSR reporting assurance.
  • Ara Avakian from the Global Reporting Initiative. The GRI, based in Amsterdam, is the de facto global standard for CSR reporting.
  • Cody Cisco from San Francisco based Business for Social Responsibility. Cody, on behalf of BSR, is leading a software industry working group to shape an approach for CSR reporting and sutainability metrics relevant and material to our industry. This is an initiative to watch over the coming months.
  • Simon Mulcahy from World Economic Forum. Simon is Head of IT Industries at WEF and so is the industry go to person. WEF are doing some really interesting work on CSR not least the annual Davos event. Simon runs the IT Access for Everyone initiative.
  • Susan Cote Freeman from Transparency International. Susan is part of the TI Private Sector engagement team and is the main person for the North American region. Susan is particulary engaged with the TI Business Principles Programme.

It should be a good session and I hope a productive one for everyone. If you are in town, do look us up and join us if you can.